We aren’t counter to the digital future, but our passion is committing to the deeper personal connection put more at risk because of it. As technology completes more of the tasks needed for a working relationship, we’re devoted to the emotional relief of worries and stresses that families face in their scarce-resource decisions.
No family we know would say that technology has made our industry more easily understood, less complicated, or less volatile. No family we know would say that they expect insurance of the future to be more personal. No family we know would say that technology is making our industry more aligned with their family needs. Innovations that make it easier to transact or communicate is not the same thing as making things more valuable.
And what our clients report as most valuable is their ability to lean on someone with a deep expertise and a genuine interest in what matters to them so that their decisions and following behaviors are allocated accordingly. Do we invest in technology? Sure, but we see it as a price of admission to be worthy of being in this business, not something around which to build an overarching strategy.
We believe the agency of the future will decide to go in one of two directions – either an accumulator of transactional relationships, or a thought leader. And we’ve chosen to be the latter, filling the space to show that the emotional benefits of taking steps to protect the family outperforms the best insurance transaction experience.
We sell and service our share of transactional relationships, but our future hinges on the relatability of a wider offer of defense-mindedness that permeates financial plans, safety concerns, raising children, and the pursuit of living as one is called to live. Because addressing worries liberates one to pursue things that are good. And we’re good at the day that ends with clients saying, “Wow, we never knew that. This feels so much better.”
We fully expect to diverge more from our peers in the future. We intentionally slow down the decision-making process, we intentionally step away from selling policies if it’s not the best fit, and we invest heavily in our professional gravitas. So we think we’re the agency of the future because we have no desire to look like any sea change or like anyone else.