Discerning consumers ask good questions of advisers whom they hire for advice and service. Undiscerning consumers are influenced by geckos and talking price tools, and probably don’t think using a middleman is necessary. If you’re among the latter group, good luck to you – you’ll know if you chose wisely after the loss happens. If you’re among the former group, however, here are 4 questions that will help you decide if you’re putting your trust and faith in the right place.
- If I follow your advice and you become my agent, how much of my interaction will be with you vs. a member of your staff or service team?
- How much authority do you have in your agency to make any decision necessary to better my interests?
- Would you describe your agency as “full service”, or do you have a dedicated focus in one area of expertise? And if you’re an expert, describe for me how deep your knowledge and experience goes.
- Give me an example where you’ve gone over-and-above what you think your competitors would do for their clients?